Leave the spray-and-pray approach behind and join top performers who consistently land 6 and 7-figure deals using this battle-tested methodology.

13 Chapters (60+ pages) from open, to close, to reflection.

You’ll learn discovery, documentation, relationship building, business cases, negotiation and managing hand-overs so you and your customers benefit from long-term success.

In 2022 when buying and selling became about as difficult as getting 20 people to spend money that wasn’t theirs, on technology they’d never used, for a price they couldn’t afford, the careers of many of us in the industry took a turn.

Work-from-homers became silo’d. Enablement became outdated and the influence shifted largely in favour of those ‘doing’ and away from those ‘telling’.

We decided it was time to speak to the players on the field. We started No Big Deal.

Thousands of hours of selling, hundreds of opportunities, dozens of guests, three series, broken down to thirteen (lucky, we know) chapters.

Here is our manifesto.